The Wealth Gang

Picking the right mailing list software program from the start is absolutely critical, which is something I learned from my own mistakes. If you try to do it yourself or use a company that you can’t scale up with, you’re in deep trouble. All of those email addresses you collected and subscribers you worked so hard to get will go to waste.

And when it comes to email marketing, the average value of each subscriber is about $1 a month. I don’t know where that standard came from, because I’ve had lists worth $250/month a subscriber.

Most mailing list software programs require your users to “opt-in” when porting them over to a new program. So even if you were using iContact and had everyone double opt-in to your list… and even if you have proof of this, most mailing list software companies will require your subscribers to do it all over again.

You want to avoid having to go through the experiences of having your mailing list re-opt in all over again whenever possible. No matter how good or responsive your list is, you will lose at least 50% of your list, but probably more like 75% or more. It just happens for a whole variety of reasons.

That said, you want to pick an email provider that is affordable, but has all the features you need now and ones that you think you will need in the future. Here are some things to think about…

1. Do they require double opt-ins
2. Are entry level, teaser rates attractive, only to have very high prices when you have a big list
3. Is there an ability to segment your list and easily move buyers to a separate list
4. Are there limitations on the number of lists you can create, emails you can send
5. Can you create unlimited autoresponders that will put new subscribers into an automated mailing sequence
6. How good and easy to reach is support
7. How easy is it technically to work with
8. Does it integrate with payment processors, such as PayPal, to remove unnecessary steps for potential buyers

These are just some things to think about. Each mailing list software company has their positives and negatives, but the three big ones are iContact, Constant Contact and Aweber. Aweber, in my opinion, is the better of the three. They have the support and all the features you need to manage a list, but most importantly… the emails you send will actually reach the subscribers inbox. That’s critical!

Its probably why the “Big Dogs” use this email management program – because it has such high success rates in getting people to actually read your message.

Here’s their form to get a free test drive and check it out…