The Wealth Gang

There’s nothing better than free traffic, and Google can send loads of it to your website. But without being in the top 3 positions for high volume keywords, you’re only getting trickles of traffic. Depending on the topic area of your website, it could be incredible easy to improve search engine ranking, and get even a brand new site listed on the top of Google in a matter of minutes.

Realize that savvy Internet marketers and search engine optimization experts control the most competitive niches, but there are always opportunities available that you can take advantage of.

So how do you get your website listed on Google really fast and improve search engine ranking?

The Google algorithm is always changing, and that formula is a well-kept secret. What we do know, however, is that Google rewards websites with:

1. Original Content
2. Authority

So first, make sure that the content on your website is not just a reproduction of other websites and content out there. Take the time to do it right.

The way Google currently values the authority of your website is by analyzing the incoming links to your website. If the Wall Street Journal links to your website, Google is going to say, “Hey, the WSJ is a very reputable website. If they’re linking to this guys website, then it too must be important.”

In other words, you don’t only need a lot of links pointing to your website… you need high quality links from a wide variety of sites.

For now, Google claims that it doesn’t consider the visitor behavior of your website, but I would be willing to bet that they will eventually. In other words, Google can see how many new visitors versus returning users come to your site (indicating that returning users find your site useful), how long they stay on your website, and if they are visiting other pages on your site or just leaving it all together.

Now, that all being said (and just a very brief overview), Google uses automated methods to review and list your website. If you want to get it listed, all you need to do is link back to your website from another website that already has presence and that Google visits regularly. For instance…

Social bookmarking sites.

When your new site is up and running, use StumbleUpon, Digg and some of the other popular social bookmarking sites to link back to your new website. It could take Google overnight to get to it, but I’ve had sites listed in under 10 minutes before by doing this.

By doing this, not only do you tell Google, “Hey, look at me… I exist on the Internet,” but depending on your niche, you can get your site listed right at the top of Google search results.

By the way, this goes for improving search engine ranking for new blog posts as well. But I don’t advise overdoing it.

Also, don’t expect to stay on the top for very long. This is just an initial bump that you’ll experience. But keep building backlinks to your website, and you’ll earn the right and authority to stay in that number one spot.

Should I Submit My Site to Improve Search Engine Ranking?

There are some arguments about submitting your site to search engine directories. Google, Yahoo, MSN, and other search engines give you the option to submit your site to their directory to let them know about your existance. There are also services that will do this for you.

My opinion, which is based on experience…

Don’t do it!

First, unless you are hiring a professional SEO consultant with a lot of experience and really knows what they are doing, never hire a service that promises to provide thousands of links and submissions to search engines. Google can figure out that something is fishy with a brand new website that suddenly has thousands of links and search engine submissions, and they will penalize you for that — which is no good at all, because I’ve been there too.

My highest ranking websites were never submitted to search engine directories. I just built valuable content that people naturally linked back to, and did a little link building on my own. These websites had no trouble getting lited and earning top rankings fast. Those that I submitted had a delay, and I suspect Google likes finding sites naturally rather than being told that it should list your site.

Quick Rant:

In my opinion, Google is smart and their number one goal is to list websites that provide real value. That means their number one mission is to filter out spammy sites. So while tools and blackhat strategies exist to create auto-blogs, that is not a long term strategy that you can count on making you money for the rest of your life.

Spend the time to do it right, and you’ll build a serious business that can produce cash for you day after day, as long as that website exists.