The Wealth Gang

Probably the most frequent question I receive has to do with getting a new site listed in Google and getting more traffic. One way, to do this is with long tail keywords. Google has a complex algorithm, and the more competitive the keyword, the harder it is to rank your site or blog post for that keyword.

For one, the age and depth of your website is one of those factors. If you have a new site, you won’t be able to effectively get your site listed on the first page of Google. If you do, it will only be temporary. Some people will try to do this by building a lot of backlinks to their site, but this is only a strategy that is bound to fail — especially in competitive niches. Once a Google sees that a new site is receiving abnormally high backlinks, they will ban you site and leave you with no search engine traffic.

That’s coming from experience, unfortunately.

That’s not to say to focus the foundation of your site on competitive keywords, but you have to think long-term. Do everything in moderation, and build those keyword rich blog posts and meta tags now so 9 months from now you can rank for those highly desirable keywords. Start the aging process now.

Long Tail Keywords — The Key to Instant Search Engine Traffic

Typically, what are known as long-tail keywords are less desirable because there is less traffic. For instance, the keyword phrase, “credit score” probably gets millions of searches a month. If you are competing for that keyword, good luck. You are competing with major companies that have teams of SEO professionals and developers working on making sure they keep their rankings.

What you can do is rank for something like, “how to check your credit score online free.” While something like this may only get a few hundred searches a month, you are more likely to get your site noticed. The long tail typically has less competition and, therefore, Google has no option but to list your site closer to the top of the first page.

There’s something very powerful about long tail keywords that makes it desirable to rank for. Quality Traffic.

The long tail keywords are highly targeted, making those visitors highly qualified. If you are promoting something on that particular web page, you will increase your chances of a conversion because of the quality in traffic. These are people who are actively seeking for a very specific solution or product, and you are giving them exactly what they want.

Just because the long tail does not produce a lot of traffic doesn’t make it worthless. Those are more coveted visitors and, secondly, hundreds of blog posts with long tail keywords can mean thousands of visitors daily. Highly target visitors that you ultimately want. Think long-term as you build your sites to reap the most benefits.